Business model and P&L audit

DtoC business model audit & P&L analysis – structure your growth and profitability

Are you a DtoC brand and feel your business model isn't scalable or profitable enough? This comprehensive audit of your business model and P&L helps you make the right decisions for sustainable growth.

🎯 Objective of this audit:

Understand if your DtoC model is profitable, scalable and aligned with your ambitions .
We analyze your cost structure, margins, sales channels and investment priorities through a clear reading of your P&L (profit & loss) and growth assumptions.

🔍 What we audit:

1. DtoC business model

• Sales channel(s) (site, marketplaces, wholesale)
• Product mix / average basket / purchase frequency
• Acquisition & Retention Cost Structure
• Positioning, pricing, branding vs market

2. P&L Analysis

• Critical reading of your key lines (turnover, margins, fixed/variable costs, CAC, LTV, etc.)
• Profitability analysis by channel/product
• Points of imbalance / levers for optimization

3. Roadmap & recommendations

• Prioritized action plan to improve profitability & resource allocation
• Growth assumptions vs. actual capacity (stock, cash flow, team)
• Sector benchmarks if needed
  

💼 For whom?

• DNVB or DtoC brands in the structuring or scaling phase
• E-commerce startups (>€100k turnover)
• Executives, CMOs, CFOs or investors wanting a clear vision of business potential
  

✨ Deliverables included:

• Audit structured in slides (25–35 pages)
• Live restitution by video (1 hour) with an expert consultant
• Prioritized synthesis: “quick wins”, “90-day levers”, “structuring projects”
• Option: modeling of a forecast P&L or business case on request